Choosing a value-added reseller (VAR) can be difficult for companies looking to either add new capabilities or transform their operations. When it comes to selecting a VAR, there are many choices. It's essential to find the right reseller for your organization because this can be a difficult decision that will affect your business. This article will discuss six factors you should consider when looking to partner with a reseller.
6 Factors for Choosing the Right Value-Added Reseller
1. Compatibility of Products and Solutions Offered
The first thing you should look into when choosing a reseller is compatibility. This means that the product or solution offered by your reseller should be able to work with other products and solutions already in use by your company.
For example, if you have an existing customer relationship management (CRM) tool and want to buy a new one, ensure that the reseller offers CRM software compatible with what you already have before signing any contracts with them.
2. Support and Services Provided
The reseller should have a good track record of providing support and services. If the reseller has been in business for a while, they should be able to give you a detailed list of services they provide. This will give you an idea of their capabilities and what kind of support you can expect from them. It's also important that the list contains what kinds of products and/or services are not available.
Some resellers specialize in certain industries or industries within specific verticals, so it may be difficult for them to help you out with your needs if your business falls outside those parameters.
3. A Proven History of Successful Partnerships
A reseller with a proven history of partnering with other companies is more likely to be successful in their partnerships with you. Look at their references and read customer testimonials to see what others have said about the company's partnership capabilities. If a reseller does not have references or testimonials, consider it a red flag.
4. Style and Location of Communication
Communication style is an important factor for you to consider. Is it formal, informal, or somewhere in between? Another thing to consider when choosing a reseller is the location of your communication with them. Do you prefer to communicate via email, phone, or Skype? Or perhaps through the chat feature on their website? Whatever it may be, make sure it works best for both parties involved before deciding on anything else.
Communication channels are another vital aspect of choosing the right value-added reseller. What kind of technology do they use to communicate with their clients, and how effective are these methods? It's important that both parties feel comfortable using this method often when they need to contact each other about issues related to each sale made between them.
5. Established Integration and Reporting Capabilities
When choosing a reseller, you should look for one that has established integration and reporting capabilities. Many resellers can integrate with your existing systems and provide reports on the status of your business. The best resellers in this category have created or acquired their own proprietary software applications, which allow them to take advantage of all the data available from their partners' products (e.g., POS systems).
6. Adherence to Business Best Practices
A good reseller will adhere to business best practices and ensure that they are following industry standards. They should also provide references from other companies who have worked with them in the past.
Choosing the right value-added reseller can be challenging, given the number of options out there. We hope this post will help you make the decision easier. We've looked at several factors that make for a good reseller, and we've also given some examples of where to find some tremendous value-added resellers.
If you want to know more information about choosing a reseller, or if you're looking to add new IT capabilities or transform your operations, contact Nextgen Solutions